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What to wear for your branding photo session | Orlando branding photographer

September 26, 2019

Color theory | How to choose the right color wardrobe for your branding session

I get asked what to wear all the time by my clients and honestly it is one of my favorite things to chat about for their pre- session call! Below are my top six tips on what to wear for your branding photo session. And I have included a download guide on color theory that I just made for my clients, it is super cool!

1. Is what I am wearing a representation of who I am or my business? Ask yourself, if a client saw me in this outfit, would they recognize me? Would they want to work with me and do they think I look put together? Hopefully this is a BIG YES!

2. If your brand colors can work into an outfit, is it important to do so? Will you want to use your images for your branding and how will they pair with your message? Branding colors are always great to work into wardrobe any accessories, this helps tie in a cohesive look on your social media platforms as well as website.

3. Is your message polished, casual, fun, approachable and professional? Consider some buzzwords that are important for you to convey visually.

4. Is there texture and depth to my outfit choice? Do I stand out or provide intrigue or am I hiding in this outfit? Textured elements such a denim, tulle, leather or chunky sweaters add a great visual appeal, as do mixing in textures with accessories such as gold, silver or rose gold if used in your branding colors.

5. When you put your photo shoot outfit on ask yourself. Am I comfortable and confident with how I feel in this? If you are uncomfortable or second-guessing your choice, that will show in your photos and take away from the fabulous boss lady that you are!

6. Solid colors and subtle prints work best. Usually big bold prints and small stripes do not photograph well. Speaking of colors did you know that color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to your marketing and promotional efforts.

I have an amazing guide that I created here for choosing the right color for your brand session.



  1. Shirley St Clair says:

    Hello, I am an entrepreneur in search of a personal branding photographer. I came across your website on Google and would like information on what I need to get started it possibly set up a meeting where we can talk about my brand. Hope to hear from you soon.

    • Hi Shirley,
      I am so happy you stumbled upon my work! I wanted to send over a bit of info about me and the Branded Boss Lady session and all that it entails. I am Amalie an exclamation loving {I use far too many!!!}, coffee drinking, vegan cooking, world traveling, dreamer, business coach, photographer, mom {to two awesome and wildly creative kids}, wife {of a firefighter and champion for mental health and PTSD in the fire service} and boss lady {I have three businesses that I love from branding photography, wedding photography and business coaching for small business owners}. Us gals have to wear so many hats!

      I believe in empowering women to FEEL and LOOK amazing in front of my camera and to feel proud of who they are, what they have worked so hard for and the empire they created. I would LOVE to tell you about the BBL session is all about the boss ladies, the female entrepreneurs, coaches, bloggers, planners, photographers and small business owners. I will photograph you in natural light bringing out your gorgeous natural beauty, heck yes boss lady! You will receive beautiful images of yourself that you can use across all your online networks to create a professional and recognizable brand and a polished and professional look.

      I have a few sessions to choose from, don’t worry if you don’t know what you need I can chat with you to see what will work best for your business! Here is the pricing link, schedule for availability and more session options.

      If you’re ready to invest in YOU and bringing your brand to life with a whole lot of pretty this is the service for you. Please let me know if you have any questions at all I am happy to help. Also, check out my website, it is loaded with tons of info on your session, tips, what to expect and of course some bad ass boss ladies!!

      If you have 10 minutes to hop on a call sometime next week I would love to chat about some ideas you have for your session and what kind of content you need for your website and social accounts. Looking forward to working with you soon and please let me know if you have any questions at all, I am here to help!


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